News Framing- Exercise- 10%

Using the enclosed form, choose a news story (from electronic or print media) and examine how the news message is framed.

Basic Information:

Station/publication___________________
Date__________________ Time____________________

News ___________________________________________

Reporter's Name__________________________________________

Content:

Main Message Conveyed

How it Was Conveyed:

Reporter's Lead

Visuals

Key Phrases

Interviews

Reporter Commentary

Other

Summary: Did you find the coverage sympathetic to a point of view, mixed, carefully neutral, negative, confusing, erroneous, boring, other?
------------------------------------------------------------------------------------------------------------------

COMA402 News Framing Exercise is based on a presentation given by Tony Palmeri, Department of Communication, UW Oshkosh, on a forum panel dealing with ‘the love-hate relationship’ existing between the US and the rest of the world, especially the Middle East.

Propaganda- Lesson 6

Explain one of the seven propaganda devices we discussed in class, support your analysis with examples and evaluate the effectiveness of the device in relation to the examples given.

Subliminal perception

Study Questions

Lesson 1/w3:
What are the goals of communication theory?

Lesson 2/w4:
What is perception and why does it concern communicators?


Lessons 3-4/w5-6:
What are the characteristics of language?


Lesson 5/w7:
What is propaganda and when do communicators/spin doctors use it?

Lesson 6/w8:
Explain one of the seven propaganda devices we discussed in class today, support your analysis with examples and evaluate the effectiveness of the device in relation to the examples given.

Lesson 7/w9:
One-sided and two-sided messages, fear appeal and the inoculation theory are techniques used by communicators to change people's attitudes towards ideas, issues, products or even other people.
In your own words, write a review of one of the techniques mentioned above. Support your review with examples from history or contemporary life.

Lesson 8/w10:
What is meant by the knowledge gap hypothesis?

Lesson 9/w11:
Discuss the effects of the new communication technology on levels of information held by the public in the Arab region.


Lesson 10/w12:
-McLuhan’s Media Determinism: What is meant by ‘the medium is the message?
-Media Hegemony: How is the relationship between the media in a society and its elite?

Lesson 11/w13:
-Next class, we will look at Siebert’s attempt to classify the relationship between mass media and the political authority through his four theories of the press. Is the political authority always the source of control? If not, what are the other key players?

Propaganda: study question

Source: www.calvin.edu/academic/cas/gpa/

Explain one of the seven propaganda devices we discussed in class, support your analysis with examples and evaluate the effectiveness of the device in relation to the examples given.

Harold Lasswell- the communication process

One of the most often cited characterizations of communication was advanced by political scientist Harold Lasswell in 1948 as an outgrowth of his work in the area of propaganda. Lasswell provided a general view of communication that extended well beyond the boundaries of political science. He said that the communication process could best be explained by the simple statement: "Who says what to whom in what channel with what effect."


Source: www.cas.usf.edu/lis/lis6260/lectures/shannon.htm